She specializes in Tourism Marketing, Tourist Behaviour and Business Communication. Her research work includes books, articles in academic journals, op-ed, articles, industry knowledge papers; reports and projects for Government of India and different state Governments. She is academic member in tourism of Strategic Communication Laboratories (SCL) and the Behavioural Dynamics Institute (BDI), United Kingdom. She has been member of National Tourism Advisory Committee (NTAC) of Ministry of Tourism, Govt. of India; Member, working group on Tourism (Human Resource Development) for 12th five year plan and; Advisory Committee on preparation of 2nd Tourism Satellite Accounts for India, 2011-2012. She is on the board of a number of universities and other academic institutes. She is on the editorial board of many national and international journals. She has been Director of Indian Institute of Tourism and Travel Management (IITTM) for four years under Ministry of Tourism, Government of India between March 2010 and March 2014. Under her leadership IITTM got the award for best tourism institute in the country from FICCI in 2014. She was honoured by Tourism Industry for her contribution to travel and tourism education in thought leadership meet ‘Ayaanat’. She is also advisor to travel companies.