In academics, the field of communication has grown into a multifaceted discipline. Starting with the study of communication behaviour in sociology, anthropology, psychology and political science, it has emerged as a separate subject of studies and research in the shape of journalism courses. Today, almost every university offers courses in mass communication. These provide both theoretical knowledge and practical skills in the fields of journalism (print, radio, television, internet and web); advertising; public relations; corporate communication; development communication and social marketing etc.
Courses in media are being run in Haryana for the last 20-odd years. A modest beginning in this direction was made at Kurukshetra University way back in 1993 with the setting up of the Department of Journalism and Mass Communication which then offered one course in Masters of Arts in Mass Communication (MAMC). But keeping in view the needs of the growing media market, the department was upgraded to the level of full-fledged Institute of Mass Communication and Media Technology (IMC&MT) in 2006. The decision was inspired by the vision to have a premier media education, training and research centre of national repute which will train and turn out media students.
Keeping in view the growing need for trained manpower in the media and allied fields, the institute has introduced a wide range of courses in mass communication and media technology. Some courses are very innovative and unique. For example, courses in animation, graphics and gaming are the only graduate courses available in north India. In production courses also, the institute has sufficient infrastructure to support the training activities. Presently, the institute is running 10 media courses with an intake of 265 students every year. With the student strength aggregating 570 , a faculty of more than 30; and the state-of-art equipment and infrastructure, the IMC&MT can well boast of being the largest media institute in the country.
Media courses the institute offers, not only prepares the students for jobs in various professions related to media such as journalism; public relations; advertising; radio and television production; printing; graphics; packaging and entertainment industry, but also opens great avenues for self-employment and establishment of organizations with high potential for providing employment to others. Equipped with requisite wherewithal and powered by experienced faculty, the institute offers all that it takes to turn out students who can straightaway walk into office, and start delivering from day one.