Semester -III	
BBA-201	Understanding Human Behaviour	90	10	100	3 Hrs	
BBA-202	Micro Business Environment	90	10	100	3 Hrs	
BBA-203	Business Statistics-I	90	10	100	3 Hrs	
BBA-204	Management Accounting	90	10	100	3 Hrs	
BBA-205	Computer Applications to Business	90	10	100	3 Hrs	
BBA-206	Business Communication-II	90	10	100	3 Hrs	
BBA-207	Seminar			50		
Bachelor of Business Administration (BBA)
Scheme of Examination
3rd and 4th Semester 

Semester -IV	
BBA-208	Human Behaviour at work	90	10	100	3 Hrs	
BBA-209	Macro	Business Environment	90	10	100	3 Hrs	
BBA-210	Business Statistics-II	90	10	100	3 Hrs	
BBA-211	Marketing Management	90	10	100	3 Hrs	
BBA-212	Financial Management  	90	10	100	3 Hrs	
BBA-213	Principles of Material Management	90	10	100	3 Hrs	
BBA-214	Viva-Voce			50		
The students are required to undergo 6 to 8 weeks training in company/ organization of high repute. The students must obtain prior approval of the Principal before going for his/ her training. On completion each students will be required to submit training report not exceeding 60 to 70 pages which shall be evaluated in the Fifth Semester. Training Report must be submitted 15 days before the start of the 5th Semester Examination. 

BBA-201:  Understanding Human Behaviour
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
Understanding Human Behaviour: Nature, Meaning; Approaches for studying Human Behaviour: Behavioural Approach, Cognitive Approach, Psychoanalytic Approach     
Personality-Nature and Meaning, Theories of personality- Trait Theory, Psychoanalytic Theory, Social learning Theory. 
Emotions-Nature and Meaning, Physiological  responses in emotions, Theories of emotions. Motivation-Nature and Meaning, Theories of motivation-Maslow’s hierarchy of needs, Theory X and Y, Two Factor Theory.
Perception-Nature and Meaning, Laws of Perceptual Organization, Attention and Perception;
Learning-Nature and Meaning, Theories of learning-Classical conditioning, Operant conditioning, Memory and Forgetting.
Suggested Readings:
1. Davis, K.	: Human Behaviour at Work, Organizational Behaviour, Tata McGraw 
                          Hill Publishing Co., New Delhi.
2. Luthans, F.		: Organizational Behaviour, McGraw-Hill Book Company.
3. Robbins, S.P.	: Organizational Behaviour, Prentice Hall of India, New Delhi.
4. Dwivedi, R.S. 	: Human Relations and Organizational Behaviour, 
 			   Oxford & IBH Publishing Co., New Delhi.
5. Dwivedi, R.S.	: Corporate Excellence: An External Search, McMillan India   Ltd., 1998,
   New Delhi.
6. Schermerhorn 	: Managing Organizational Behaviour, et al. John Wiley & Sons, New     Delhi.
7. Kreitner and 	 : Organizational  Behaviour, Tata McGraw Hill Publishing Co., New    
    Kinicki 	               Delhi
8. Hilgard &		: Introduction to Psychology, Oxford & IBH Publishing Company Pvt.Ltd. 
    Atkinson

BBA-202: Micro Business Environment 
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
Business environment: concept, nature and significance. Economic, social, political forces affecting business operations & growth. Types of business environment. Environmental scanning. Risk in business environment- country risk and political risk.
. Economic systems: capitalism, socialism & mixed economy. Economic planning in India: objectives, strategy and problems. Impact of economic planning in India.
Economic roles of government: regulatory role, promotional role, entrepreneurial role, planning role, economic role in Indian context. The constitutional environment and state intervention in business.
Social responsibility of business: concept, rationale, dimensions and its disclosure by Indian business. Professionalisation and business ethics.
Competitive environment of business with reference to MRTP Act and Competition Act.
Suggested Readings:
1. Francis Cherunillam:                               Business Environment, Himalaya Publications
2. Suresh Bedi:                                             Business Environment, Excel Books
3. Alok Goyal:                                              Environment for Managers, V.K. Publications
4. Justin Paul                                                 Business Environment, Tata Mc-Graw Hill

BBA-203: Business Statistics-I
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
COURSE CONTENTS:-
Introduction, definition, scope, functions, importance, limitations and distrust of statistics; types of statistical methods; data collection and analysis; types of data: primary and secondary data; characteristics of a graph: types of graph and their merits and demerits.
Measures of central tendency: meaning and definition; Types of averages, median, mode, arithmetic mean, geometric mean, harmonic mean, quadratic mean, moving average, progressive average; relation between mean, median and mode.
Measures of dispersion and skewness : absolute and relative measures of dispersion range, quartile deviation, mean and standard deviation; difference between skewness and dispersion , empirical relation among various measures of dispersion, moments and kurtosis.
Sampling: introduction, census versus sample errors in sampling, types of sampling, judging reliability of sample. Business forecasting: meaning, steps in business forecasting and methods of forecasting
Index numbers: introduction, types of index numbers, methods of constructing index numbers, uses of index numbers.
Computation of above mentioned statistical techniques with Microsoft excel.
Suggested Readings:
      (1) D.N Elhance                              Fundamental of statistics  Kitab mahal
      (2) R.S Bhardwaj                            Business statistics   Excel Books
      (3) T.N Srivastava                           Statistics for management  McGraw Hill
      (4) S.C Gupta                                 Fundamental of statistics Himalaya publishing house    
      (5) B.M Aggarwal                           Business statistics Sultan chand               
      (6) Levine                                       Business statistics- A first course Pearson   education
      (7) S.P Gupta                                   Statistics  Sultan chand & sons

BBA-204: Management Accounting
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
Course contents:  
Management Accounting : meaning, nature, usefulness, functions, scope, conventions, techniques and limitations.
Management Accounting Vs. Financial Accounting, Ratio Analysis; meaning, types, nature and limitations.
Cost Accounting: meaning, uses of cost accounting; various cost concepts; organization of cost accounting department; Classification of Cost, Cost-Sheet and Costing methods.
Budgets and Budgetary Control : meaning, nature, kinds, preparation of various types of budgets, advantages and limitations of budgetary control.
Marginal Costing: Break- even -analysis and Decision Involving alternate choices.
Standard Costing : Types of variances and their implementation. Management Accounting and Control Techniques : Activity based costing, Uniform Costing, Target Costing, Balanced Score Card.
Suggested Readings:
1. S.N. Maheshwari             :                  Cost and Management Accounting,                
                                                                 Sultan Chand & Sons, New Delhi.
2. M.Y. Khan                       :                  Management Accounting, 
                                                                 Tata Mc-Graw Hill Publishing
3. I.M. Pandey                      :                  Management Accounting, Vikas
                                                                 Publishing Ltd.
4. R.K. Mittal                       :                  Management Accounting, V.K.
                                                                 Publishers, New Delhi

BBA-205: Computer Application to Business 
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.

COURSE CONTENT-
Computers: An introduction, use of computer in business, advantages and disadvantages, computerized system fir Inventory control, payroll, purchase order, banking and accounting.
 ORACEL&I:  Introduction, SQL, overview of DML, DCL & DDL 
Data types, Data dictionary, Table creation, Uses of commands, Data manipulation, Modify the structure of the table.
Logical operators Vs SET operators, Implementation of integrity constraints in ORACLE.
Pl/SQL program: Comment, Sections, Working of PL/SQL, Advantages, Constraint declaration.
SQL PLUS environment: Introduction, Execute command, Editing Command, Formatting & miscellaneous command
Report writing: commands, advantages of  Report writing
Suggested Readings:
           
1.	ORACEL & I computer References by Tata Mc-Graw Hill.
2.	Developer – 2000 by Lvan Bay Ross.
3.	ORACEL PL/SQL: Tips & Techniques by Trizzo (Tata Mc-Graw Hill)
4.	SQL: From the group up by Pyefrinch(Tata Mc-Graw Hill)

BBA-206: Business Communication-II                                                               
                                                  Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
Course Contents:
Importance and Nature of Business Communication; Effective Communication Skills; Process of Communication; Oral and Non-Verbal Communication; Barriers and Gateways in Communication; Do’s and Don’t of business writing; commercial letters; Writing business and academic reports; presentations of reports; public speaking, listening and Negotiation; conducting and attending interview and meetings. 
Mechanics of Writing:  Punctuation, Abbreviation, Numbers, References; Effective Listening; Face to Face Conversation, Telephonic conversation, Interviews. Organization Communication: components of organization communication, Internal and external communication in organization, Importance of communication management, and communication structure in an organization.   
Suggested Readings:          
1. Petett & Lesikar 	:   Business communication.
2. Petett & Lesikar 	:   Essential of business Communication.
3. Bowman, Joel and Branchaw,  Bemadine P : “Business Communication: From process to 
    Product”, 1987, Dryden press, Chicago.
4. Hatch, Richard: “Communication in Business”, 1977, Science Research Associates, Chicago.
5. Murphy, Herta A and peck, Charrles E: “Effective Business communication”, 2nd ed, 1976, 
    Tata McGraw Hil, New Delhi.
6. Pearce, C Glenn etc.:  “Business Communication: Principles and Application”, 2nd ed., 
    1988, john Wiley, New York.
7. Treece, Maira,” Successful business communication”, 3rd Ed, 1987, Allyn and Bacon, Boston.

BBA-207:				Seminar
Max. Marks: 50

BBA-208:	Human Behaviour at Work
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10
Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
Behaviour at Workplace: Nature , Meaning. Group as a medium of learning :Group Development Process; Group Dynamics in Workplaces: Group Cohesiveness; Group Think; Group Conformity; Group Obedience; Group Morale; Group Performance, Group decision-making; Group synergy; Team building.; Interpersonal Influence Processes: Social Loafing, Social Facilitation, Interpersonal Communication; Interpersonal awareness and feedback process; Interpersonal trust; Career roles and identity; Competition and cooperation.
Suggested Readings:
1.	Bennis, W.G. : Essay in Interpersonal Dynamics, U.S.A., Dorsey Press, 1979. 
2.	Kolb, D. et al. : Organizational Behaviour: An Experiential Approach 5th ed., Englewood Cliffs, New Jersey, Hall Inc., 1991. 
3.	Kolb, D. et al. : Organizational Behaviour : Practical Readings for Management, 5th ed., Englewood Cliffs, New Jersey Prentice Hall Inc.,1991.
4.	Mainiero, L.A. & Tromley C.L. : Developing Managerial Dkills in OB, New Delhi, Prentice Hall of India, 1985.
5.	Moore, M.D. et al. : Inside Organizations : Understanding the Human dimensions, London, Sage, 1988.

BBA-209: Macro Business Environment                                                                        
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.

Economic Reforms- Liberalisation, privatization, and globalization. Industrial policy of India- Meaning, Current Industrial Policy.
Foreign capital and technology: foreign investment policy, multinational corporations, foreign investment in India. Regulation and promotion of foreign trade.
Nature & operations of multilateral economic institutions- World Bank, World Trade Organisation and International Monetary Fund.
Monetary & Fiscal Policy of India: Meaning and significance & latest policy.
Exim policy of India and its impact on Indian exports & imports in various sectors.
Suggested Readings:
1. Francis Cherunillam:                               Business Environment, Himalaya Publications
2. Suresh Bedi:                                             Business Environment, Excel Books
3. Alok Goyal:                                              Environment for Managers, V.K. Publications
4. Justin Paul                                                 Business Environment, Tata Mc-Graw Hill

BBA-210: Business Statistics-II
 Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.

COURSE CONTENTS:-

Correlation: Introduction; Importance; Types of correlation; Methods  of Studying correlation.                             
Linear regression: Introduction; Importance; Comparison of correlation  and regression analysis; Methods of studying regression; Properties of regression lines; Error of estimate; Total variance; Explained variance; Unexplained variance; Coefficient of determination.
 Probability: Introduction and significance; Definition of probability; Joint, marginal and conditional probabilities; Independent, Dependent, Mutually exclusive; Exhaustive and Complementary events; Theories of probabilities: Bayes’s theories. 
Time series: Definition; Components; Analysis; Measurement of trend, seasonal, cyclical and random variation.
Hypothesis testing: Procedure for testing hypothesis tests in attributes; Tests in variables (small and large samples).
 Computation of above mentioned statistical techniques with Microsoft excel.
Suggested Readings:
      (1) D.N Elhance                              Fundamental of statistics   Kitab mahal
      (2) R.S Bhardwaj                            Business statistics  Excel Books
      (3) T.N Srivastava                           Statistics for management   McGraw Hill
      (4) S.C Gupta                                   Fundamental of statistics Himalaya publishing house    
      (5) B.M Aggarwal                            Business statistics  Sultan chand               
      (6) Levine                                          Business statistics- A first course Pearson   Education
      (7) S.P Gupta                                   Statistics  Sultan chand & sons

BBA-211: Marketing Management
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
Course Contents:-
Marketing Management- Meaning, Nature and Scope. Concepts of Marketing .Marketing Environment, Marketing Mix, STP (segmenting, targeting and positioning) approach to marketing.   
Marketing Information System- Meaning and Components. Marketing Research. Consumer Behaviour-Meaning and Importance of study for Marketers. 
Product –Meaning, levels and product Mix. New Product development, Product Life Cycle, Branding and Packaging decision.
Pricing-Meaning, procedure for setting a price. Price variation.
 Distribution Channels- Levels and Roles. Management of Physical Distribution.  
Promotion- promotion Mix- A study of advertising, sales promotion, personal selling, direct marketing and public relations.
Marketing organization and control. 
Suggested Readings:
1. Mc Carthy; E.J.			: Basic marketing -A Managerial Approach
2. Rama Swamy			: Marketing Management
& Nama Kumari
3. Kotler, Philip			 : Marketing Management Analysis Planning and Control.
4. Still and Cundiff 			: Basic Marketing.
5. Stanton et. al.			: Marketing Management.

BBA-212: Financial Management

Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.

COURSE CONTENTS:-

Financial Management: Meaning, Nature, Scope & Objectives, Finance functions. Financial Planning: Meaning, Nature, Features, Determinants & Process.

Investment Decisions: Capital Budgeting; Nature, Significance, Process, Methods of Evaluation,

Cost of Capital; Concept, Significance, Computation of Cost of Capital, weighted average Cost of Capital.

Financial Decisions: Capitalization, Capital Structure Decisions, Theories of Capital Structure.

Dividend Decisions: Nature, Concept, Significance, Dividend Models.

Working Capital Management: Concept, Nature, Significance, Components

Sources of Finance: Short term, Medium term & Long term.
Suggested Readings:
1. Prasanna Chandra 	: Financial Management. Tata McGraw-Hill Publishing Co.Ltd., 
  New    Delhi
2. Hampton, John J. 	: Financial Decision-making, Prentice hail of India Ltd., New Delhi.
3. Khan, M.Y,. Jam,	: Financial Management and Policy, Tata McGraw-Hill Company Ltd.,  
    P.K.			  New  Delhi.
4. Van Horn, Jamme	 : Financial Management and Policy, Prentice Hallof India Ltd., New Delhi.
5. Brigham, E.F. 	 : Fundamentals of Financial Management, The Dryden Press, New Delhi.

BBA-213: Principle of Material Management
Max. Marks: 100
External Assessment:   90
	Internal Assessment:  10

Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
Course Contents
Material Management: Meaning, Objectives. Nature and Scope. Organization of Material Management.  
 System Approach to Material Management: The process of Management and the Material Function. An Overview of the System Concept. Benefits of the Integrated Systems Approach.
 Material Planning: Making the Material Plan Work. The Material Cycle and Flow Control System. Material Budget. Purchasing: Principles, Procedure, and Practices. Fundamental Objectives of  Purchasing. Legal Aspects of  Purchasing.
Value Analysis and Value Engineering. Quality Assurance. Incoming Quality Control. Statistical Quality Control. Purchasing Capital Equipment, Plant and Machinery. Government Purchasing Practices and Procedures.
Inventory Management and Control System. Stores Management and Operation. Material Handling. Physical Distribution Logistics.  Transportation. Operation research. Material Management Information System. 
Suggested Readings:
1. Dobler, Donald W and Lee, Lamar: Purchasing and Material Management, New York, 
    McGraw Hill, 1984 
2. Tony Arnold.J.R, Stephen, Chapman: Introduction to Material Management, Prentice Hall, 
    2003
3. Datta.A.K : Material Management, Prentice Hall of India

BBA-214:				Seminar
Max. Marks: 50